TATRA BANKA | TABI
EUROPE'S FIRST VIRTUAL AVATAR FOR CHILDREN
TATRA BANKA | TABI
THIS IS NOT AN APP
This is a child's first relationship with money.
Because of a character we built.
THE IMPOSSIBLE
2023. Teach financial literacy to children who won't sit still.
We didn't make an app with a mascot.
We engineered a friend.
THE PROOF
174,6%
Account target exceeded.
650
Kids tested before launch.
6
Months. Concept to MVP.
10+
Partner Organizations.
4.3 stars
App Store Rating.
THE AWARDS
Effie Awards Slovakia. Golden Drum 2024.
Tatra banka Top Supplier Day. Qorus-Infosys Finacle Banking Innovation Awards 2025
THE SYSTEM
Character Architecture
Marine organisms meet technology. Soft. Alien. Customizable. Children design their TABI. Then they own it.
Universe
Money-growing trees. Mushroom piggy banks. Nature and technology merged until indistinguishable.
Animation
One animator.
Dancer on trampolines for reference.
Houdini. Unreal.
FULL SERVICE
Character to conversion. One team.
SORRYWECAN.
WHY IT MATTERS
A child who meets TABI at 6 becomes a customer for life.
Anyone can render a mascot. We engineer memories.
THE TEAM
Agency: Made by Vaculik
Production: SORRYWECAN
Creative Director: Adam Terlanda
Art Director: Peter Kaspar
Executive Producer: Eduard Bartek