TATRA BANKA | BEJBY BLUE

EUROPE'S FIRST VIRTUAL INFLUENCER

TATRA BANKA | BEJBY BLUE

THIS IS NOT A CAMPAIGN.

This is a system that prints customers.

120,000 bank accounts opened in a country of 5 million people.

67% market share captured. 60+ international awards. Second metaverse concert in the world.

Tatra Banka became the World's Most Innovative Bank.

Because of a character we built.

THE IMPOSSIBLE

2020. A bank asks us to reach a generation that hates banks.
We didn't make an ad. We didn't hire an influencer.

We engineered a human.

Psychology first. Values second. Appearance last.
We studied what makes people believe. What makes them follow. What makes them feel.

Then we built it.

THE AWARDS

Effie Global Best of the Best.
Cannes Lions. New York Festivals. Golden Drum.
World's Most Innovative Bank.

THE FIRSTS

First virtual influencer in Europe.
First bank-owned pop star.
First bank in the European Metaverse.
First AR concert in Slovakia.
We don't follow firsts. We create them.

DALYB x SAUL x BEJBY BLUE - 4EVA

METAVERSE SHOW > BEJBY BLUE x GLEB AT DECENTRALAND

THE PROOF

120,000+

Accounts opened. Country of 5 million.

67%

Market share.

102%

Business goal exceeded.

26%

Engagement rate. Industry: 2%.

43%

Awareness. Highest ever measured.

97%

Brand attribution. Benchmark: 70%.

3M+

Organic video views.

60+

Awards worldwide.

THE SYSTEM

Character Architecture

Psychology-driven personality modeling. Values mapping. Behavioral frameworks. We don't design avatars.
We design belief systems.

Technology Evolution

Started in Unreal Engine. Evolved to proprietary AI.
120,000+ images trained. Assets ready for any platform.
AR. VR. Metaverse. Physical. Digital. Everywhere.

FIRST AR CONCERT x PORSCHE BOY

Content Engine

1,000+ pieces of content. 6 years running. Music. Fashion. Gaming. Climate. Financial education. She talks about what her audience talks about. Because we engineered her to.

Cultural Integration

Collaborated with Dalyb. Performed with Porsche Boy. Gleb. Released music that charted. Pop star Tina named a song after her. Cover of EMMA. BMW campaigns. TV. Billboards. AR concerts. Decentraland. Her own creative space Blue Room.

Bejby Blue appeared on the cover of EMMA magazine

She doesn't exist in channels. She exists in culture.

SIX YEARS OF LEARNING

What makes people believe a digital human.
Psychology. Emotion. Story. Technology. Six years of data. Six years of iteration. Six years of compounding knowledge.

Anyone can render a face.
We engineer belief.

FULL SERVICE

Concept to revenue. One delivery.

Character. Content. Production. Technology.

Six years of evolution: SORRYWECAN.

WHY IT MATTERS

She's not aging. Not leaving. Not causing scandals.

Six years later, she's still working. Still growing. Still opening accounts.
A brand asset that compounds.

Built for Gen Z. Now reaching Gen Alpha.
The longest-running character campaign in banking history.

Play