We delved into, psychology and anthropology to achieve a human-like character. Biology informed her appearance, while insights from psychology and anthropology served in developing a complex, human-like character.
SCIENTIFIC APPROACH
Slovakia's most successful
campaign of the year.
Globally, a pioneer.
102% of business goal fulfilled.
2X more accounts opened compared to 2018.
125% of the target for opening accounts via the app was achieved.
64% more conversions recorded compared to 2019.
26% engagement rate on Instagram
1M organic views on her music videos.
35 nominations received in prestigious Slovakian music award shows.
CUSTOMIZED AI
Today, we have our own customized AI software. Feeding it 120 thousand photos of Bejby Blue, the software learned her gestures, expressions, style, and aesthetics. Now, it produces custom photos in a matter of seconds.
The campaign became the bank's most successful project to date.
Today, Bejby Blue is the leading development in the acquisition and retention of Gen Z customers.
With over 20k Instagram followers, Bejby Blue is a Gen Z icon. Bridging trends, creating art, and addressing issues young people care about, like climate change and financial stability, she is the embodiment of what's possible in the digital era.
CULTURAL ICON
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