Director: Roland Wranik
Art director: Peter Kaspar
Producer: Lucia Uhrinova, Eduard Bartek
Agency: This is Locco
Creative director: Juraj Kovac
Art direction: Martin Janak, Adrian Mery
Copywriting: Juraj Kovac, Dano Vachuna, Sandra Conortova
Account manager: Juraj Rusnak
Music: Dalyb
Sound design: Dj Dill
UE4 artist: Sam Puchovsky
Photographer: Lousy Auber
Director: Roland Wranik
Art director: Peter Kaspar
Producer: Lucia Uhrinova, Eduard Bartek
Agency: This is Locco
Creative director: Juraj Kovac
Art direction: Martin Janak, Adrian Mery
Copywriting: Juraj Kovac, Dano Vachuna, Sandra Conortova
Account manager: Juraj Rusnak
Music: Dalyb
Sound design: Dj Dill
UE4 artist: Sam Puchovsky
Photographer: Lousy Auber
Director: Roland Wranik
Art director: Peter Kaspar
Producer: Lucia Uhrinova, Eduard Bartek
Agency: This is Locco
Creative director: Juraj Kovac
Art direction: Martin Janak, Adrian Mery
Copywriting: Juraj Kovac, Dano Vachuna, Sandra Conortova
Account manager: Juraj Rusnak
Music: Dalyb
Sound design: Dj Dill
UE4 artist: Sam Puchovsky
Photographer: Lousy Auber
When Tatra Banka briefed us in 2023 to develop an avatar for their new financial literacy program, we knew we had to create something special. They needed a unique character who could teach financial literacy in the most playful way possible. Attracting their toughest customers. Kids. We answered this call by creating TABI, the first virtual avatar for children in Slovakia.
Full Service CGI Production
3D Animation
Simulation
Postproduction
Create a unique character that would guide kids through the world of finance in a playful, captivating way. And, so came TABI.
Rather than a single character, we created an entire interactive universe to explore and learn from. From money-growing trees,
to mushroom piggy banks. Every piece is intentional.
Every moment immersive.
We began our research with cartoons, watching as much as we could, finding inspiration to create a unique, playful character.
The process began with numerous sketches, exploring different body shapes, animal features, and types of movement until we arrived at the final design ready to be modelled. To achieve an interactive feel, TABI is fully customisable, so that children can reflect their own preferences based on their own style.
Choose your own suit, your helm, or accessories.
Make TABI your own.